Purchase events missing from GA4 after checkout
Purchase events never reach GA4 on the order-received page, so sales and revenue go unreported.
Tier I · Proven The best-established problems.
9 public reports · first reported 6 June 2025 · last reported 24 September 2026
What's going wrong
Site owners running WooCommerce stores report that the purchase event never shows up in Google Analytics 4, even though page views and add-to-cart events arrive. Some see it fail with every payment method, others see revenue drop by half or more compared with last year, and some notice it stopped after a routine update. Reports come from small shops and agencies managing client sites. The gap leaves merchants unable to judge campaign return or trust their dashboards. A fix could be a verification tool that tests the thank-you page path and alerts owners when purchase events stop arriving.
AI-assisted: written with the help of AI from the reports.
Products affected
Google Analytics for WooCommerce.
Related problems
Who has this problem
2 businesses found.
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