Add to cart and checkout events stop firing
Add to cart and checkout events stop firing on the store, so Pinterest shows failed tags and merchants risk verified status.
Tier I · Proven The best-established problems.
8 public reports · first reported 9 July 2022 · last reported 22 April 2026
What's going wrong
Merchants report that Pinterest tag events such as add to cart, checkout and purchase stop reporting after an update or a plugin change, even though the plugin shows as connected. Pinterest then flags the tag as unhealthy and warns that verified merchant status may be lost. Owners test with browser helpers but see success for page visits only. Some changed plugins and still saw no checkout events. The reports come from store owners who cannot read tag code. A daily event test with alerts would catch silent failures early.
AI-assisted: written with the help of AI from the reports.
Products affected
Pinterest for WooCommerce.
Related problems
Who has this problem
1 business found.
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