Purchases missing from GA4 on custom thank-you pages
Purchases stop being recorded in Google Analytics and tag manager after the custom thank-you page replaces the default one.
Tier II · Emerging Problems that are still building up.
4 public reports · first reported 29 October 2023 · last reported 24 February 2025
What's going wrong
Multiple owners report that purchase events no longer reach Google Analytics 4 or Google Tag Manager after they start using a custom thank-you page from this plugin.
AI-assisted: written with the help of AI from the reports. The idea report has the full summary.
In the idea report
- The full summary.
- The products the 4 reports are about, and how many came each month.
- Related problems.
No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.