Ad apps counting views and visits as sales
Ad and pixel apps count non-purchase events like impressions or site visits as sales, inflating conversion numbers across several products
Tier II · Emerging Problems that are still building up.
3 public reports · first reported 5 March 2026 · last reported 15 June 2026
What's going wrong
Merchants using several Shopify ad and pixel apps report that conversion numbers include events that were never purchases.
AI-assisted: written with the help of AI from the reports. The idea report has the full summary.
In the idea report
- The full summary.
- The products the 3 reports are about, and how many came each month.
- Related problems.
No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.