Meta pixel misses checkout and purchase events
Facebook pixel does not fire, or fires on the wrong pages, so purchase events are missing from ad tracking.
Tier II · Emerging Problems that are still building up.
3 public reports · first reported 10 January 2015 · last reported 12 February 2024
What's going wrong
Store owners using this plugin to send Facebook and Meta pixel events reported that the pixel did not fire at all with some pixel IDs, that product-level code showed only on product pages and not at checkout, and that purchase events arrived without currency or value.
AI-assisted: written with the help of AI from the reports. The idea report has the full summary.
In the idea report
- The full summary.
- The products the 3 reports are about, and how many came each month.
- Related problems.
No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.