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App emails land in spam despite domain setup

Marketing and review-request emails sent through Shopify apps land in recipients' spam folders even after merchants set up their own domains

Tier II · Emerging Problems that are still building up.

3 public reports · first reported 18 May 2025 · last reported 11 November 2025

Idea report · $9 · No contacts · All sales final

See a sample idea report

What's going wrong

Shopify merchants using email marketing apps and review apps report that campaign and review-request emails are routed to recipients' spam folders, even after they complete custom domain setup and recommended DNS steps.

AI-assisted: written with the help of AI from the reports. The idea report has the full summary.

In the idea report

  • The full summary.
  • The products the 3 reports are about, and how many came each month.
  • Related problems.

No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.