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Mailchimp subscriber counts drift from Shopify

Shopify subscriber status and counts drift from the store, so opted-in customers show as non-subscribed in Mailchimp.

Tier I · Proven The best-established problems.

5 public reports · first reported 10 February 2024 · last reported 19 March 2025

Idea report · $19 · No contacts · All sales final

See a sample idea report

What's going wrong

Merchants using the Mailchimp app for Shopify report that customers who opted in at checkout appear as non-subscribed, and that subscriber totals do not match their store records.

AI-assisted: written with the help of AI from the reports. The idea report has the full summary.

In the idea report

  • The full summary.
  • The products the 5 reports are about, and how many came each month.
  • Related problems.

No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.