GA4 purchase and revenue data missing
GA4 e-commerce events and purchase values are missing or wrong, so revenue and transactions go unrecorded.
Tier II · Emerging Problems that are still building up.
4 public reports · first reported 5 December 2020 · last reported 9 June 2026
What's going wrong
Hosting companies using this Google Tag Manager and GA 4 Enhanced Ecommerce add-on for WHMCS report that add-to-cart and purchase events fire inconsistently, and that revenue and transaction identifiers fail to reach GA4.
AI-assisted: written with the help of AI from the reports. The idea report has the full summary.
In the idea report
- The full summary.
- The products the 4 reports are about, and how many came each month.
- Related problems.
No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.