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Conversions API events miss key parameters

Server-side conversion events omit recommended parameters such as external ID, click ID, brand and order value.

Tier I · Proven The best-established problems.

5 public reports · first reported 26 May 2025 · last reported 17 October 2026

Idea report · $19 · No contacts · All sales final

See a sample idea report

What's going wrong

Merchants report that the server-side conversion events sent by this WooCommerce plugin are missing recommended fields.

AI-assisted: written with the help of AI from the reports. The idea report has the full summary.

In the idea report

  • The full summary.
  • The products the 5 reports are about, and how many came each month.
  • Related problems.

No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.