Caching plugins break split test variants and conversions
Caching plugins stop split-test variants from displaying correctly or recording conversions.
Tier II · Emerging Problems that are still building up.
3 public reports · first reported 12 December 2023 · last reported 22 May 2025
What's going wrong
Site owners running page caches or CDN optimizers such as WP Rocket, WP-Optimize and Seraphinite report that the testing plugin serves the same variant to every visitor, delays the test elements, or fails to record conversions.
AI-assisted: written with the help of AI from the reports. The idea report has the full summary.
In the idea report
- The full summary.
- The products the 3 reports are about, and how many came each month.
- Related problems.
No business has been found with this problem yet, so the report has no contacts. All sales are final — no refunds. Pricing.